Selling with Alexandra.

We combine incredible service with leading edge advertising technology to sell better.

My selling process and services

There is no secret to success in selling real estate…make a property look great and then advertise it to as many qualified buyers as possible. We are really really good at accomplishing both and our results support our efforts.

Home Staging

From simple decluttering and accessorizing to full on furniture replacement and contracting work...we help our clients prepare their home so that they can maximize their return. It's not hard to tell when you see a Blue Elephant property...they are the ones that you want yours to look like.

The Best Photography and Video

Photos and video are critical to generating exposure for your property and greatly impact the effectiveness of our online ads. We utilize every medium including photos, 360 virtual tours, videos, drone footage and more.

Promotional Material

We believe that every piece of promotional material is a reflection of your property and deserves to be beautiful. We also believe that stunning brochures, emails and ads are a direct reflection of our attention to quality and detail.

Advertising With Massive Reach

We don't simply rely on when we sell properties. We are online advertising experts and we get your property in front of tens of thousands of qualified buyers using the latest advertising technologies. We also have a massive database of buyers and Realtors who we share every one of our properties with. It's a process that leads to incredible results.

Our client reviews

10 steps to selling a property

1. Download our sellers guide to educate yourself on the process.

Now, if you’re selling your home because your neighbours property sold for a specific amount and you think yours will be worth the same – I will stop you right there, because that is not always the case! Properly  preparing your property to be sold in combination with properly pricing it can make a big dollar difference in the outcome of your selling price.  The more you know about what is expected and what you are doing, the better experience you will have. Input your email to receive our sellers guide. 

2. Choose the right Realtor.

Your home is often the biggest asset that you own and so when it’s time to sell you want to make sure to maximize it’s value. The right Realtor is the one who is going to prepare your property to look its best, and then get your property in front of the highest number of qualified buyers. The days of the neighbourhood expert are no more and Realtors who use the internet as a tool to sell properties are becoming the leaders in the market. I offer a combination of the classic neighbourhood approach with different online marketing techniques in order to have your property in the face of as many buyers as possible

3. Price your property correctly.

Knowing what your property is worth is the first step in selling. I am happy to provide a no strings attached property evaluation, whether you’re looking to sell right now or in the future.

4. Decide what parts of your property to invest in.

A fresh coat of paint can do wonders for a property. It is important to make calculated and proper investments in specific areas of your property that will provide the most return when it comes time to sell. This can be one of the best investments you ever make in your property. This may be a bathroom upgrade, a simple change in kitchen hardware, rearranging a room, or landscaping. Even smallest change can make a large impact on your selling price.

5. Declutter and then, declutter some more!

Yes, we would all love to live in the picture perfect immaculate home, but this isn’t always reality with our busy day-today lives. When selling your property it is important to declutter and make the space feel open and calm. You would be surprised at what an affect this has when showing your home. It is often the cheapest and easiest way to increase the selling price of your property.

6. Stage your property.

Some properties don’t need staging, but in some cases it can have a massive impact on the selling price. Staging can take on many forms from simple accents and accessories, to replace certain pieces of furniture all the way to staging the entire property. Staging isn’t cheap so it’s important to evaluate the impact that it can have in selling your specific property.

7. Take photographs and virtual tour.

People like to immerse themselves into your property as much as possible before even booking a showing. Good photos and virtual tours can attract more buyers than you think, especially those buyers that are from out of town. Like they say, a picture is worth a thousand words, so let’s make them good ones.

8. List the property on MLS and start advertising.

MLS isn’t however the only website your property should be advertised. There are various other social media channels and websites where your property can be advertised ensuring it reaches as many potential buyers as possible. Google, Facebook, and Instagram all play important roles in the exposure of your property and it is important that your Realtor is taking the steps in using these various marketing avenues.

9. Start showing the property and holding open houses.

Once the property goes “on the market” you want to get as many qualified buyers to come see it as possible. Once the property is priced and advertised properly you should start to see a number of showings. In addition to showings, open houses are an excellent way for people to come and see your property. Even an neighbour can be an excellent referral for an interested buyer. The most attention your property receives the better chance it has of selling.

10. Negotiate offers and sell!

The ultimate goal is of course to sell your property. Offers can work in a couple of different ways.


There may be a large amount of interest in your property and in that case you may decide to hold an offer date. With an offer date you will list your property for sale and let all Realtors and buyers know that you will be accepting offers only on a specific date and time (typically a week after listing). In this scenario each buyer will present their offers and the seller can either accept one of the offers or tell the top 2 or 3 offers to resubmit with their best possible prices. After this second round is when you usually decide which offer to accept if any.


Other properties may take a little bit more time to sell. This is not a bad thing, this may be because it is a more unique property or may be more off the beaten path and thus might not have the same number of interest. In this case you simply take the more traditional route and let Realtors and buyers know that they can submit an offer any time. In this scenario you just evaluate each offer individually as they are submitted.

Download our sellers guide

See exactly how we get more for our clients and take care of everything throughout the selling process.

Property value calculator

Find out exactly what your property is worth in today’s market.

Looking to buy or sell?


Let’s grab a coffee and chat…or we can just email or text!